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Wells Fargo Bank turns to RTMG for the "15 Minute Loan Program"

The Challenge

As the popularity of the Internet soared, Wells Fargo found itself facing increasing competition from Web-based mortgage loan originators. To fend off this threat to its customer base and to serve mortgage customers more effectively, Wells Fargo needed a Web-based mortgage application process that would stand out from the competition.

The Solution

RTMG implemented the "15 minute loan" program for Wells Fargo. This program allows a consumer to complete a mortgage loan application through the Wells Fargo Web site and receive preliminary approval within 15 minutes. RTMG created the Web page design and integrated the loan application process with the bank's databases and interfaces to credit reporting and scoring services, providing Wells Fargo with a product more responsive and easier to use than those from Web-only loan originators.


Wells Fargo is one of the oldest and most respected names in banking. Wells Fargo has $370 billion in assets and 136,000 team members, ranked fourth in assets at March 31, 2003, among its peers. With the acquisition of Norwest Bancorp of Minneapolis, Wells Fargo became a national leader in mortgage lending.